Buying a CRM solution requires a process different from the typical IT purchase procedure.
Because CRM connects to all aspects of the organization, organizations must understand
not only the products and vendors available to them but the way their own businesses work.
The way companies use and pay for customer relationship management (CRM) applications is changing.
Moving from a predominantly perpetual license-based system, where companies paid a large up-front sum
and then smaller annual maintenance fees, CRM software providers are now moving towards monthly or
annual subscription fees to access CRM software on the Internet.
Once, when a deal sounded too good to be true, we used to wait for the catch. Now, thanks
to customer relationship management (CRM), we wait for the upsell.