First, C R M stands for Customer Relationship Management.
A basic definition of CRM is a system that increases sales by providing businesses with information about their Customer, Prospects, and other business relationships. How this is accomplished and what it means to each business will depending on their business needs. Businesses may only require storage of Contact information and a history of contact. Others may require a full 360° view of all departments from Sales, Marketing, Accounting, and Support, and they want it available via mobile devices. The reality is most businesses fall somewhere in the middle, but the goal is always the same, Increase Sales!